Stop Talking About Yourself
This is the biggest mistake businesses make. The customer does not care about you yet. They care about their own problems. Your copy must focus on them.
The Problem-Agitate-Solution Framework
A proven way to write persuasive copy is to follow this simple structure:
1. Problem
Clearly state the issue your customer is facing. Show them that you understand their pain.
2. Agitate
Explain why this problem is frustrating and what it is costing them in time, money, or stress.
3. Solution
Introduce your service as the perfect, logical, and inevitable answer to their pain.
Key Copywriting Principles
- ✅ Clarity Beats Cleverness
- ✅ Sell Benefits, Not Features
- ✅ Format for Scanners (Use bullet points)
- ✅ Use "You" twice as often as "We"
"Nobody buys a drill because they want a drill. They buy a drill because they want a hole in the wall. Sell the destination, not the airplane."
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Written by Bicardo Kock
Founder & Digital Growth Strategist at DMA101. Helping ambitious businesses build complete digital growth systems that convert.
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